3C Waypoint
3C
WAYPOINT
Since 2025
MARKETING · FOREIGN TRADE
MARKETING FOR THE PEOPLE
WHO MOVE THE WORLD

The marketing agency with a foreign-trade DNA. You keep global supply chains moving. We make sure the market can see it.

The Problem

Trade has a product. It's missing a brand.

01

Digital invisibility

Excellent trade companies that nobody can find on Google. No social presence, no authority online — invisible to the importers actively looking for you.

02

Generic messaging

Marketing that doesn't speak the language of the industry. Copy with zero technical context that convinces no importer, no shipper, no decision-maker.

03

Referral dependency

Growth is stuck because the entire pipeline comes from referrals. No system, no predictability, no way to scale.

The Brand

An agency built inside the trade world.

3C WayPoint is the marketing agency specialized in foreign trade. Founded by Sari, a strategist with 10 years in the industry, backed by a full team trained to speak the language of trade — not a generalist agency guessing at your world.

Here, diagnosis comes before execution. The Radar Method — our proprietary framework — makes sure every project starts with what matters: identity, client, presence and reputation.

We're not an agency that learned trade. We're trade people who mastered marketing. That inversion changes everything.

The only agency that talks HTS classification, ISF filing and storytelling in the same sentence.

10 yearsIn foreign trade
All segmentsBrokers, forwarders, trading, trade-tech, consultants
100%Focused on foreign trade
The Method

The Radar Method

A structured diagnosis built on 4 pillars that brings order to the marketing of any trade company. Every project starts with the diagnosis: Identity before Presence, Client before Reputation.

Identity

Who is your company?

Client

Who do you need to talk to?

Presence

Which channels should you be on?

Reputation

What does the market say about you?

In Practice

From diagnosis to execution.

Each pillar of the Radar Method translates into concrete deliverables.

01

Identity — Who is your company, really?

Before you show up for the world, you have to know who you are. We define the essence, the positioning and the narrative that sets your company apart in trade.

  • Brand diagnosis and positioning
  • Complete visual identity
  • Institutional narrative and messaging
  • Strategic sales decks
02

Client — Who does your brand need to talk to?

There's no effective marketing without clarity on the ideal client. We map your ICP, structure your CRM and build the funnels that generate qualified leads in trade.

  • ICP mapping and definition
  • CRM setup built for trade workflows
  • Funnel strategy and automation
  • Lead-capture and qualification consulting
03

Presence — Which channels should your brand be on?

Presence isn't being everywhere. It's being on the right channels, with the right message, for the right audience. We build the digital presence that creates authority and pulls in demand.

  • Social media management with technical, on-industry content
  • Copywriting and institutional content
  • Website development with SEO
  • Paid traffic and inbound marketing
04

Reputation — What do people say about your brand?

Reputation is what happens when you're not in the room. We build authority through video, media relations and a real presence at the industry's events.

  • Brand films and documentaries
  • High-end podcast production
  • Trade show and event coverage
  • PR and media relations
Who It's For

Built for the people behind global trade.

01

Freight Forwarder

Freight Forwarder / NVOCC

Every forwarder sells freight. You need to sell trust.

THE PAIN

You can't differentiate beyond price, so you lose clients to cheaper competitors — because you never built any brand authority.

THE GOAL

Generate qualified leads who choose you for value, not for the lowest rate on the quote.

PILLARS ENGAGED
Identity · Client · Presence
02

Customs Broker

Licensed Customs Broker (LCB)

The best broker in town can be invisible on Google.

THE PAIN

You live entirely on referrals. With no digital presence, you're invisible to new clients and you can't scale.

THE GOAL

Build digital authority and a steady pipeline of leads — independent of who refers you.

PILLARS ENGAGED
Identity · Presence · Reputation
03

Trading & Sourcing Company

Import / Export · Sourcing

Nobody understands what you actually do. And it's costing you deals.

THE PAIN

Clients confuse a trading company with a plain importer. Your value proposition is complex and your messaging never explains the model.

THE GOAL

Clear positioning of the business model and attraction of qualified partners and buyers.

PILLARS ENGAGED
Identity · Client · Presence
04

Trade Tech

Software · SaaS Platforms for Trade

Great product. Messaging that scares off the person who signs the check.

THE PAIN

Your communication is too technical for managers and finance. Marketing doesn't translate the value for the people who approve the budget.

THE GOAL

A qualified B2B pipeline and messaging that speaks to decision-makers, not only to analysts.

PILLARS ENGAGED
Client · Identity · Presence
05

Trade Consultant

Consultants & Trade Advisors

You have 15 years in trade. Your clients still ask for a discount?

THE PAIN

You underprice because you don't position yourself as a premium expert. The knowledge is there; the perceived authority isn't.

THE GOAL

Premium positioning, higher-ticket projects and real thought leadership in the industry.

PILLARS ENGAGED
Identity · Reputation · Presence

Is your company here?

If you make foreign trade happen behind the scenes, we know how to put you on the market's radar.

Talk to a specialist
Why 3C Waypoint

What no one else has.

Three things you won't find anywhere else in trade marketing.

01

A real trade DNA

The only agency where the brief starts with duty drawback, HTS codes and ACE filings. Our messaging speaks your client's language because it's born inside the industry — not applied from the outside in.

02

A complete, experienced team

A full team with real experience in content and marketing for foreign trade. Agency structure, specialist delivery, people who actually speak the language of trade.

03

The Radar Method, our exclusive framework

A proprietary framework with 4 pillars. Structured diagnosis before any execution. Not guesswork — a method that has already transformed brands in trade.

Let's Talk

Marketing for the people who move the world.

Put your trade brand on the market's radar.

Book a call