3C Waypoint newsroom
Global trade intelligence for firms that move it.
News, analysis and commercial signals across customs, freight, compliance, warehousing, cargo insurance and trade technology.
The Referral Ceiling: Why Being the Best Broker on Your Lane Doesn’t Grow You
On June 24, 2026, CBP suspended the de minimis exemption for good. Shipments under $800 that used to clear with no paperwork and no broker now need…
Full-Service,” “Tailored,” “Personalized”: The Three Words Making Every Operator Sound the Same
A shipper comparing forwarders right now probably has five tabs open. Four of them say almost the exact same thing: full-service, tailored, personalized, a trusted partner who…
You Inherited the Business. You Didn’t Inherit the Trust.
Somewhere in the US right now, a customs brokerage or a freight forwarding company is changing hands. Not through a sale — through a handoff. The founder…
Marketing for Customs Brokers and Freight Forwarders: A Framework Beyond Referrals
If you sell to importers, exporters, or anyone in the supply chain around them, you already live with this problem: the work is technical and genuinely hard…